Hi I'm Alicia. I'm a creative designer at OCPR which is a digital marketing agency in Sheffield.
I've always been a creative from ever since I could pick up a pencil so I've always been into drawing, painting, anything I could do. Photography.
I decided to do my degree at Loughborough University studying graphic communication and illustration.
So in the graphic design role, there could be illustrators, there's animators, there's people going to editorial.
You can sort of find your niche or you could be super broad within graphic design which I've really enjoyed as well.
Once you've done a design, take a step back and just be like 'So why have I done it? What purpose is it serving? Is this communicating the right message? Is it, you know, is it going to resonate with the audience?'
You always need to take a step back and be really critical about it I think that's one of the key skills of graphic design.
I think the best advice I could give to anybody starting in the creative industry, particularly graphic design is to always stay learning. Because it's just a constantly changing market and if you're working lots of different businesses, you want to know as much as possible.
I think as well just generally just being inspired by the world around you because everything is so relevant to the role, from signs on the road to how they lay it out, to menus you know.
Anything you look around you is it's all learning so I think you should take it all in wherever you are.
